Cookies Policy
By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Acorn Construction (Newbury) Limited and Acorn Builders (Pewsey) Limited using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.
What is a cookie?
A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie.
Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Acorn to deliver you a personalised shopping experience.
The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.
We use the following types of cookie:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
The list below details the cookies used on Acorn;. We have outlined who sets these cookies and their purpose. If the party reads something other than ‘Acorn’, these are our third party business partners who help us to enhance your browsing experience.
| Category | Party | Purpose |
| Strictly necessary | Acorn | Acorn uses cookies to enable some of the basic functionality that is required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties. |
| Performance | Flashtalking | Acorn works with Flashtalking to display our banner advertising on other selected websites based on pages already viewed on Acorn. The cookies used by Flashtalking help us to monitor and improve the effectiveness of our banner advertising and to refine the targeting of these campaigns so that we are displaying the most relevant content for each individual. The date collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties |
| Performance | Google Adwords; MSN/Bing; Double Click; Yahoo (Right Media); Facebook, Pinterest, Taboola, Rakuten (LinkShare) | Google Adwords, MSN/Bing, Double Click,Yahoo, Facebook, Pinterest, Taboola and Rakuten (LinkShare) use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable. |
| Performance | Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers) | Google Analytics use cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties, other than Double Click Campaign Manager, which is a fully owned Google product. |
| Performance | Rich Relevance | Rich Relevance uses cookies to track the activity of customers on the site in order to help us provide the most relevant product recommendations to you based on the products you have previously viewed or purchased and the categories in which you have previously expressed an interest. |
| Functionality | Share This | Share This allows customers to share content, products and web pages from our website with other websites and social networking sites. The cookies used by Share This allow us to track the type of content, products and pages that our users are sharing to help us better understand which content is most engaging for our customers so that we can improve the content and customer experience in other areas of the website. |
| Performance | Social Media plugins | Sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss Acorn’s products on social networks. |
| Performance | AdXTracking | AdXTracking use cookies to help identify user behaviour in our App. The user behaviour identified includes: the Device ID used by a specific user and events in our App (including, without limitation, login and successful completion of the transaction). This allows us to make more effective decisions about targeted marketing (including the ability to segment users so that we can push relevant advertisements to them; and to more efficiently handle and optimise our mobile campaigns on social networks and the web. |
| Performance | New Relic | New Relic monitors web applications in real-time allowing us to measure and monitor the performance of our applications and infrastructure. We use New Relic to capture page load times as well as request response time to ensure that we are delivering a high quality of service. |
| Performance | Sub2 | Sub2 use cookies to monitor site behaviour in order to trigger emails, for opted-in customers, when they perform certain actions onsite. |
Duration of cookies:
Session (or Transient) Cookies
Session cookies are stored in your computer’s memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
Persistent (or Permanent) Cookies
Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.
Flash Cookies (or Locally Shared Objects)
You probably have Adobe Flash installed on your computer. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies.
Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.
Sharing with social networks
If you use the buttons that allow you to share products and content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:
https://www.facebook.com/about/privacy/
http://www.google.com/intl/en-GB/policies/privacy/
Managing cookies:
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won’t be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.